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(Click above to see what Wegora can do for you.)
Wegora gives businesses, non-profits, elected officials, and others the opportunity to engage the public with their ideas. Getting the public involved in the development of your strategies, products, and goals is essential to gaining their allegiance to your brand.
As technology has developed, brands have harnessed that technology to spread their message to more and more people. From the invention of the radio to the creation of Twitter, savvy businesses and individuals have taken advantage of the growing opportunities to deliver their messages. But as the messaging mechanism grows more sophisticated, the audience grows more jaded. People are no longer content to be “talked at.” Now, the audience wants to harness technology to be heard.
In today’s world, brands are rewarded not by their ability to personalize or deliver a message but rather by their ability to incorporate the audience in the creation of the message. Valuing the individual thoughts of your audience is what Wegora is all about. Using patented semantic technology, Wegora can comprehend the thousands of unique communications that make up users’ posts and break that information down into comprehensible analytics that can be used to shape messages and the interaction with users. Wegora’s unique platform gives you the opportunity to collaborate with your audience on a massive scale by challenging users to participate in the development of your strategies, products, and goals.
Buzz and Data.
Wegora delivers two things to its clients: Buzz and Data.
Buzz: We give clients the ability to involve massive amounts of people in the generation and proliferation of new ideas. We get people engaged, and an engaged audience votes, buys, knocks on doors, and writes checks because they have a more personal stake in the client’s goals. Wegora turns your message into a movement.
Data: Wegora isn’t the only company that can create Buzz, but we are the only company that can use that Buzz to create the purest, most genuine market data available. As thousands of users engage your message, Wegora automatically collects every single idea expressed by your audience. These ideas, in their most purest and chaotic form, are run through our semantic analytics engine that breaks down the data into specifics, such as age; geographic location; gender; and the reasons for which they support or oppose a particular idea, product, or policy. Wegora delivers this structured data to you in an organized and comprehensible report. Wegora stands behind this data because it is unsolicited and untainted by targeted polling techniques. Our data tells you the answer to questions you didn’t even know you asked. Wegora gives you the Data you need to succeed.
Businesses:
For example, if a car company is seeking to promote itself as the maker of the everyman’s vehicle, it might ask people to remix its mission statement. Wegora can then use its semantic technology to insure that responses focusing on environmental and economic goals are displayed above the fold and responses that focus on luxury or performance move to the back. This will focus the conversation around the area the company wishes to develop. Throughout the process, our imaginary car company is transforming vocal, core consumers into consumer advocates by giving them an ideological stake in the business model.
Gaining the allegiance of your consumers is only half of what Wegora delivers. Using the same semantic technology that allows thousands of users to collaborate on a single subject, we create customized market reports for our clients that capture the entire spectrum of who your audience is and what they are trying to tell you. This detailed market research is collected through natural customer interaction free of the contamination of leading questions and other suggestive polling techniques. The beauty of Wegora’s robust analytic engine is its ability to turn raw, unfiltered consumer communications into structured data.
Elected Officials:
Be the candidate of ideas! Put your political platform on Wegora and challenge constituents to remix it. You will create buzz as the candidate who truly wants to hear from everyone and you will gain insightful data as Wegora gives you an unprecedented look into the opinions and experiences of the voters. By letting your constituents help you shape your stance on issues, you gain a unique bona fides. Imagine approaching Election Day knowing that 80% of your constituents stand behind your tax plan not because a poll said so, but because 20,000 voters participated in crafting it. Wegora can help you make that happen.
You can even use our Semantic Technology to create focused discussions around issues central to your campaign. Wegora’s technology will keep posts that discuss the issues you highlight at the forefront of the conversation, while pushing unconstructive posts to the bottom of the pile. Wegora allows you to gain usable, structured data from real constituents without the bias of traditional polling. Wegora will give you the answer to questions you never thought to ask.
Non Profits:
Wegora not only helps Non Profits spread awareness, but it can be used to get the two must coveted commodities from your audience: donations and action. Right now the National Peace Corps Association is using Wegora’s technology to power their Africa Rural Connect project. It is collecting hundreds of Action Plans for Sub-Saharan Africa and is using Wegora’s unique collaborative platform to generate not just ideas, but executable plans that will help transform the continent.
Wegora can also be used as a powerful fundraising tool. Challenge your audience to help you allocate the money you are raising. Ask them to submit new project initiatives or ways to save money on current initiatives. Give your audience an ideological stake in your programs and they will find themselves compelled to support them. |
